My Favorite Content Marketing Video: Ahava Leibtag
Welcome back to our blog series, My Favorite Content Marketing Video! In case you’re just joining us, we’ve gathered the content marketing industry’s A-List and asked them one question: What’s your favorite content marketing video?
Last week, Jay Baer shared his favorite video produced by Sunny Lenarduzzi on “How to Get More Views on YouTube”. The DivvyHQ team even learned a lot from Sunny’s awesome tips. This week, we’re going with a video that is less how-to, and more a great example of branded video content.
Ahava Leibtag’s Favorite Content Marketing Video
For those who haven’t had the opportunity to meet Ahava, read her book or see her speak at a conference, she’s one of the best content strategists on the planet. As President of Aha Media Group, she’s built a strong niche in the healthcare industry, doing content strategy consulting and copywriting for many of USA’s largest hospitals and healthcare networks. She’s also a dear friend and supporter of DivvyHQ.
Quick note on this video from Ahava…
This video makes me cry every time I see it. It accurately portrays the humanity and empathy needed in healthcare—how people feel alone, lost and scared, and how we can help them. I just think it’s such a positive, beautiful piece of brand awareness that SO doesn’t feel like brand awareness—it almost feels like a social mission piece. And that’s why I love it and think it’s a world class piece of content marketing.
Cleveland Clinic – Life in 4 Minutes
At the end of each post, we’ll provide a recap list of all videos in the series.
- Series Intro & Brody Dorland’s Favorite Content Marketing Video
- Jay Baer’s Favorite Content Marketing Video
A new favorite video post will be published every Friday until we run out of video submissions. If you’re reading this and have a favorite content marketing video that we should consider for the series, please submit it via our contact form and tell us why it was so valuable to you.