How to Select the Best AI Content Writing Software

An Adobe survey of 2,600 marketers from eight countries found that 88% of respondents indicated that demand for content had at least doubled over the previous two years. Moreover, most said they expected it to continue to grow over the next two years.

Whether writing a weekly blog, posting on social media multiple times daily, or sending various emails to target audience segments, your team has to juggle ideation, planning, creation, and publication for multiple channels. Staying on top of it all with the continued uptick in demand will only get harder.

B2B content demand rose sharply from 2021 to 2022, driving businesses to use AI content writing software to keep up.

Source: Netline

AI content writing software lightens the load — if you have the right product. How do you select the best one with so many already on the market and new ones arriving steadily? Divvy’s got your back. We’ll give you useful pointers on choosing a product that’s right for you.

What Is AI Content Writing Software?

Artificial intelligence in content writing uses natural language processors to generate language that sounds like one of your content creators wrote it, at least theoretically. These programs “learn” by example, and what they write and how it sounds depends on the data they are trained on.

The best AI content writing software produces high-quality content that accurately reflects the instructions you provide, and it does so quickly. It can also help your human team members pump out better content, faster.

Benefits of Adding AI Tools to Your Content-Writing Toolbox

Consistency is the name of the game if you hope to edge out your competitors — well, that plus quality, relevance, and efficiency. When you find the “write” software for your team, you can expect to revel in a few benefits that help you achieve your content marketing goals:

  • Increased content production efficiency: You don’t need to use the software to write all your content (indeed, we don’t recommend it) to maximize your team’s production time. Choose a product that provides the flexibility to help at various stages of the ideating, planning, writing, and editing processes.
  • Generate endless new ideas: Writer’s block often occurs well before the writing process begins. AI content writing software can generate endless ideas on any topic to spur your team’s creativity.
  • Improve your team’s writing skills: A few of the best products provide in-app coaching for writers and editors, allowing you to incorporate your style guide into the program, and learn your brand’s voice and tone.
  • Scale your content as demand grows: If demand grows at the rate many marketers expect, your team will need to push out ever more content, and AI will help you accomplish it.
  • Increase your return on investment: If you purchase a tool that helps you increase your production rate — while still generating high-quality, relevant content — for less than hiring a bunch of new staff to keep up, you should see a higher ROI.

Not all AI content-writing software products are equal, so finding one that works for you is essential.

Results from “The Future of AI in Content Marketing” report by Aira in 2022.

Source: Insider Intelligence

What Are the Most Important Considerations When Choosing the Best AI Content Writing Software?

Before you begin searching for a product, think carefully about what you need the software to do for you now and how you might utilize it in the future. Use your understanding of your needs to guide your search.

There are a few important considerations in any product you choose, regardless of how you intend to use the software.

User-Friendly Interface

Your team shouldn’t have to be techies to figure out how to take advantage of the benefits of an AI writing program. Look for software with a negligible learning curve. The dashboard and tools should be intuitive, and the program should not require coding.

High-Quality Output

Even the best AI content writing software tools are still going to require your team to review, fact-check, and flesh out the content drafts that they produce. But if creators have to go back and redo what the software did, to tool will add more stress than value.

It isn’t enough for the program to generate natural-sounding language. You need to count on it to take the instructions you give it and turn them into content your target audience actually wants to consume, which means it should be:

  • Accurate
  • Compelling
  • Relevant
  • Engaging
  • Helpful

You can’t rely on any AI program to produce factual statistics or research information. Your team will always need to verify this type of information.


You don’t want to invest in a product that makes your brand sound generic or — equally as detrimental — just like your competitors. Look for products that adapt to your brand’s voice and tone.

Industry leaders in the AI content writing software space, such as Writer and Jasper’s Brand Voice, use your guidelines and content to learn how to write content that sounds like your brand. Voice consistency builds brand recognition and relatability, so you don’t want to lose it in the name of expediency.

Content Grammar and Plagiarism Checking

Two significant challenges in content writing are writing quality and plagiarism. AI writing tools don’t just generate content. They also provide an aid to human writers.

Look for products with an in-app grammar checker that offers suggestions for standard grammar and punctuation, along with organization, wordiness, and inclusive language. A plagiarism checker is also helpful, as even inadvertent imitation can cause your team all kinds of headaches.

Templates & Snippets

Templates elevate your content creators’ efficiency, and many generative AI software programs provide template options. However, you want to make sure you choose one that offers ready-made templates that are useful to you and allows you to create your own templates using the AI content generator.

Additionally, AI writing tools that can store and input pre-written or canned snippets of content are also very useful for enterprise content, marketing, and communications teams. If your organization has produced a wide variety of boilerplate language, pre-approved product or service descriptions, code snippets, or commonly used CTAs, we’d highly recommend taking a look at Writer AI.


If your team has to jump from one platform to another, you lose efficiency and functionality. The best AI content writing software will integrate with the content operations platform you already use, streamlining and simplifying the process. Shown below, here’s how seamlessly Writer AI integrates within DivvyHQ’s content editing environment.

Writer AI integrated with DivvyHQ

Divvy’s AI Content Writing Software Integrations

DivvyHQ’s platform integrates with the leading AI content writing software products, including Writer, Jasper, Grammarly, and Copysmith. Combining our all-in-one content operations tools with the best software for your AI content writing needs gives you a powerful machine for upping your content game. Request a demo to see how it works.

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