[Case Study] DivvyHQ Helps Stackify Create Content Rocket Fuel for Growth
Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. The leading application performance management (APM) provider uses content marketing to share success stories and best practices relating to its award-winning Retrace solution.
“Publishing a high volume of articles using a lot of different writers is hard, especially if you want to do it the right way. We needed a calendar and scheduling solution to help us manage writers and projects.”
– Matt Watson – Founder & CEO
Watson found everything his team needed with DivvyHQ’s award-winning content planning and workflow platform. Stackify has grown its monthly traffic from 50,000 to 800,000 users over the past 18 months, and Watson credits DivvyHQ for helping make the growth manageable.
“A lot of that traffic is from the steady stream of content we produce. And there’s no way we could do that and stay organized without DivvyHQ,” Watson said.
DivvyHQ relieves Stackify’s marketing pain points by notifying contributing writers of upcoming deadlines, assigning specific project tasks and scheduling publication dates.
“It just helps keep everybody organized and ensures we cross all of our ‘T’s’ and dot all our ‘I’s’ on every article,” Watson said. “The calendar and the customized work flow for all of the various tasks are a huge help. DivvyHQ IS our schedule, so if we didn’t have it we would be kind of lost.”
Additional DivvyHQ features– such as a ‘Parking Lot’ for future content ideas, WordPress integration, and an in-platform contributor comment sidebar– add to a positive user experience.
“We use the Parking Lot to track potential topics that we have approved and then as a reminder to assign those topics to writers, so that’s a very important feature for us,” Watson said. “If you’re going to run a content marketing machine, you have to have a product like DivvyHQ to keep you organized.”
The Big Picture
Background: Leading APM provider Stackify needed a calendar and scheduling solution to help manage writers and projects for 15-20 monthly content items.
Solution: Stackify found relief for its marketing pain points with DivvyHQ’s end-to-end content management platform, which notifies writers of upcoming deadlines, assigns specific project tasks and schedules publication dates. Additional features include ‘Parking Lot’ for future content ideas, a WordPress integration, and in-platform contributor comment sidebar.
Outcome: Stackify has grown its monthly traffic from 50,000 to 800,000 users over the past 18 months. “A lot of that traffic is from the steady stream of content we produce. There’s no way we could do that and stay organized without DivvyHQ,” said Stackify CEO Matt Watson.