If video marketing is a big part of your marketing mix, video asset management is essential. It isn’t always easy to keep up with your library and your audience’s needs. Videos that you’ve worked hard on can get hard to manage (or find later) if you don’t have an organizational system in place. Luckily, there are tools that can help you handle many aspects of video management with ease.
Key Takeaways in This Article
- Video management software makes it easier for your team to collaborate on video content from anywhere.
- You can use your system to plan when and where you’ll publish your video content.
- You can keep your video files organized with a searchable library.
- You can track your video content’s performance via API connections to YouTube and other social networks
- A dedicated system can help you track key details and metadata, as well as facilitate audits and future maintenance.
The more videos you have on deck, the more you have to juggle to hit deadlines and engage your audience. It helps to have a platform that can streamline your operations so that everything goes the way it should. With a combination of video asset management and DivvyHQ, you’ll have an easier time dealing with any workload.
Video Asset Management for Multiple Channels
According to HubSpot, 81% of companies use more than three channels for marketing. Video is certainly a growing channel and there are so many different platforms today where brands can post both short-form and long-form video content.
But generating all of the individual videos for this ever-expanding world can be a complicated process. A video asset management system can make the management of all the assets easier by storing everything in one central location.
The right platform can help you share media libraries and collaborate on video projects regardless of where your team members are. This is particularly useful if you’re working with different departments or if your organization has multiple brands.
With video management, you can plan content such as screencasts, live streams, and product walkthroughs and share them with your audience. These videos can help you answer customer questions, solve their problems, and drive sales.
Manage Video Production & Distribution With a Calendar
A good video management system will include a calendar that allows you to plan out your video content and stay organized. If you’re managing multiple videos at once, it can be easy to lose track of which videos are due for release. A video calendar can help you keep track of your content and remind you when you need to publish your videos.
The right platform should also include scheduling features that allow you to automate the publishing process. This can be helpful if you’re short on time and need to get your videos published quickly. Just be sure to double-check your calendar and make any necessary fixes before the content goes out.
Making Editorial Requests
One of the biggest benefits of using video management software is that it makes it easier for key stakeholders to submit shot lists, review video drafts, and request revision notes. Rather than having to open up a separate file or workflow management software, you can log these requests directly within the system.
When you log notes, you can easily add a comment requesting a new version without disturbing your video editor or producer. The person responsible can then log the request, make the change, and attach the new file to the original asset within seconds.
Organizing Your Video Library
As with any other kind of content, you need to store your video assets somewhere and you should keep your files organized. A good organizational structure and metadata makes finding the right video content easier and faster. It also impacts auxiliary aspects of digital marketing like search engine optimization, since the video titles and descriptions will be more descriptive. You can use folders, tags, and playlists to make your videos easier to access.
When it comes to video asset management, metadata is essential. This includes any data about your video such as the title, author, description, topic, audience, buyers journey stage, keywords, and various dates that may be important to your governance process. When organizing your library, it’s important to be consistent with the type of metadata you use and how you apply it. This video can help you understand metadata better.
- Metadata can help you categorize your video files, which makes digital transformation easier.
- Metadata can tell you if you haven’t put out a certain type of video in a while.
- Metadata can protect your video files from cybersecurity threats.
- Metadata can show you how your viewers are rating your videos.
- Metadata can help when it comes time to audit your video library
Converting Video Files
It’s important that you convert your video files to a compatible format. The file type you choose will depend on your industry, how you plan to use the video (online, on-air, etc.), and the software you use to create your videos.
If you’re creating videos for the web, you’ll need to choose a file type that works with all browsers. For best results, use MP4 whenever possible, since this is the most universal file type. If you’re creating videos for broadcast or video-on-demand, you’ll need to convert them to a standard broadcast format like MPEG-4.
Tracking Performance
The Content Marketing Institute reports that 85% of marketers say that their videos aren’t getting higher-than-average results. This is where it helps to track the performance of your videos so that you can alter your strategy when you need to. With video management software, you can identify which videos are most effective at driving results and which ones need improvement. You’ll also be able to see if certain types of videos tend to do better at certain times.
Video asset management software will also help you track the time you’ve spent creating, reviewing, editing, and publishing your videos. On top of this, you can track the cost of any hardware or software that you’re using to run the system.
Video Asset Governance
The process of auditing and maintaining your library of videos is often one of the most tedious aspects of a robust video marketing effort. We know the pain of this effort first-hand. As an ever-evolving software product, video is a key channel for helping us introduce the platform’s various features to prospects, while also helping customers learn how to use new features when software updates happen.
Not only are we regularly producing new videos for new features, we also make updates and improvements to existing areas of the platform, thus past videos can get out of date very quickly.
To make the process easier, you’re going to need some tools. A video asset management platform will often have native features available to help you find videos that likely need to be removed or updated, and help you keep up on your maintenance schedule.
We leverage a combination of DivvyHQ and video platform APIs (ex: YouTube) to produce a video performance and audit report (shown below) that helps us create a priority list for executing video updates.
We’re able to analyze metrics like video views, average view duration, likes, etc. and also see the current state of the video (audit status) to narrow our to-do list down to the most popular videos that need an update.
Video Asset Management Is Easy With the Right Platforms
Video management isn’t something you can tackle all at once. It can be a lengthy process that requires patience. You need to dedicate time and resources to your video channel strategy, process, and tools so that the investment pays off.
If you’re looking for software to take the weight off your shoulders when it comes to video asset management, DivvyHQ is worth a look. Our platform will help you get around some of the most arduous tasks so your team can focus on their specialties. To see any of these video process management features in action, feel free to start a free 14-day trial or get a personal walkthrough by requesting a demo.
