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What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]

Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content [...]

Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Why? Simply put, they're doing it wrong. Okay, so [...]

Is waste a problem in your organization? There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money [...]

Marketers and consumers agree: Content personalization is a must in today’s marketing strategies. Follow these tips to make it scalable in content planning.

In the early days of your content marketing journey, you may find that your content simply isn't reaching as many eyeballs as needed to gain traction. That's where content syndication comes in. [...]

If you're looking to scale your content marketing efforts, there's a variety of things to consider. It's not like you can just throw more people at it and call it good. It will require better [...]

For every content creator, there comes a time when your well of content ideas will run dry. Luckily, there’s a whole world of inspiration and ideation tools out there. Check out these hacks, [...]