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SEO specialists and content managers have always struggled with finding a good balance of optimization and quality in their content. Planning a content calendar for several weeks or months in [...]

If you’re taking the time and making an effort to consistently create content for your blog, wouldn’t it be nice to have some sort of indication that all your hard work is making a [...]

How are journalism and content marketing different? Seems like an easy question. Journalists create news stories to inform the public. Content marketers create content to drive interest and [...]

Unless you have been living in a cave, you are probably well aware that the way we communicate with our devices has been changing significantly over the last few years. Right now, nearly 41 [...]

As a result of technological development, today’s hit marketing strategy is markedly different from that of, say, a decade ago. It may well still involve ad campaigns, banners, and TV spots— it’s [...]