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Hello and welcome to another edition of My Favorite Content Marketing Video! This week’s video is a great example of a type of video content that is almost impossible to plan in advance, [...]

Welcome back to this week’s “My Favorite Content Marketing Video“, the series that asks the content marketing industry’s top brass to pick one video that inspired them, [...]

In late October, I had the opportunity to present on the topic of “Building a Better Process” for the Kansas City Chapter of the Search Engine Marketing Professionals Organization [...]

No matter what industry you’re serving, the primary goal of marketing is to motivate people to take some sort of action. We categorize these actions in different ways (engagement, [...]

If you’re in the early stages of evaluating a content marketing platform, it’s probably easy to articulate such things as the features that you feel you need, or the painful [...]