Before I get into said “nuggets”, let me start off by saying that Whidbey Island, just north of Seattle, WA, is amazing. Langley, a charming little community on the island, hosted the 2nd Annual Content Marketing Retreat created by the Langley Center for New Media. Though we were there for business, the warm fireplace of our waterfront hotel room (at the Boatyard Inn), the view of the Puget Sound, and the sound of waves hitting the sea wall below us put us Kansas City kids in a happy place.
The retreat brought together some of the top content marketing minds and technologies in the industry for two days of presentations and intimate discussions on the nuts, bolts and future of content marketing. We were happy to be a part of it and our very own was one of the featured speakers. Here’s a little recap of some of the nuggets of wisdom that stuck with me. Continue reading