The Internal Metrics of Content Marketing
The topic of content marketing metrics is hot these days. Marketers across the globe are looking for tips, tricks and insights (and the magic bullet dashboard) that will help us connect the dots [...]
Are You Using the Right Tools to Track Content Success?
You’ve spent many man hours setting the goals, metrics and strategy for your new content initiative. Now, it is time to make sure you’re capturing the content analytics data you need so that [...]
How to Measure the Success of a New Content Initiative
So, you’ve been burning the candle at both ends to publish great content. Now, it’s important to regularly remind your team (perhaps at the start of each planning meeting) of the mission or [...]
Do We Have the People and Processes in Place to Sustain Our Content Initiatives?
Your new content initiative is off to a great start. The content is resonating. Your audience is converting. The first few months of content have been pretty easy to produce, but it’s [...]