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The topic of content marketing metrics is hot these days. Marketers across the globe are looking for tips, tricks and insights (and the magic bullet dashboard) that will help us connect the dots [...]

You’ve spent many man hours setting the goals, metrics and strategy for your new content initiative.  Now, it is time to make sure you’re capturing the content analytics data you need so that [...]

So, you’ve been burning the candle at both ends to publish great content. Now, it’s important to regularly remind your team (perhaps at the start of each planning meeting) of the mission or [...]