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The Content Marketing Institute recently released their 2013 B2B Content Marketing Benchmarks Report, which paints a clear picture of what top brands and agencies are doing to find success in [...]

When researching product/service vendors, most buyers are not only evaluating the features and benefits of your solution, they’re also looking for information that will squash any worries [...]

With 2012 creeping to a close, you may have already started your planning for 2013. For many organizations, Fall is a time for doing some website cleanup, taking inventories and analyzing data to [...]

This morning I started work with my normal routine…checking email, a little social networking, etc. I noticed an interesting post on the Content Strategy LinkedIn group, so I read it and [...]

As technology and software platforms get increasingly easier to use, just about anybody can turn themselves into a content producer these days. Hobbyists across the globe can hone their video [...]