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The Future-Proof Guide to Content Marketing Measurement

Dealing with Data to Fuel Your Funnel & Team

The Future-Proof Guide to Content Marketing Measurement - eBook Cover

In a single minute, more than 500 hours of YouTube content will be uploaded, 2.8 million Google searches will be conducted, and 2.2 million Facebook posts will go live. In this growing ocean of new content, dealing with data is the only way to understand what your audience wants. At the same time, the sheer amount of data available can cripple even the smartest marketers.

As content marketers, we often think our work is done once the content has been produced. But the growing complexity of customer behavior means we must spend just as much time measuring every aspect of our content program performance. In our new eBook, we tap leading thinkers who tell all about how to deal with data, future proof your content marketing and tackle content marketing measurement head on. In this piece, you’ll learn how to measure:

  • Whether Content is Fueling Business Objectives
  • Content’s Impact On Target Buyers & Prospects
  • Content Amplification & Promotion Efforts
  • Content Team Effectiveness

In addition, you’ll get access to 4 free strategy worksheets that will help you simplify and document each of the topics above.

Please fill out the form to get your copy of the eBook and worksheets today.

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Oli Gardner - Unbounce“In my experience, the best way to change on-page behaviour is to forget about conversion rates… and focus on micro-metrics.”
Oli Gardner, Co-founder, Unbounce

Pam Didner - Relentless Pursuit“Content can’t stand alone; the effectiveness and ROI need to be measured as part of your syndication and promotion.”
Pam Didner, Sr. Marketing Consultant, Relentless Pursuit

“The most underappreciated metric by Content Marketers is Page Value.”
Avinash Kaushik, Digital Marketing Evangelist, Google

Carla Johnson - Type A Communications“Too many marketers use data as a crutch, throwing common sense to the side.”
Carla Johnson, President, Type A Communications

Dayna Rothman - BrightFunnel“Marketing teams should measure content based on broader business outcomes.”
Dayna Rothman, VP of Marketing & Sales Development, BrightFunnel

Jeff Sauer - Jeffalytics“Once you properly tag campaigns and integrate data across channels, analysis will become much easier.”
Jeff Sauer, Founder, Jeffalytics

Warren Whitlock - Guerilla Marketing“I like everything about “data-driven” except the name. Too often, it results in people mistaking the value of the data over humans.”
Warren Whitlock, Senior Advisor, Guerilla Marketing

Rebecca Lieb - Kaliedo“Smart, mature organizations know ROI comes in many guises, not all sales-related”
Rebecca Lieb, Analyst & Founding Partner, Kaleido Insights