The Definitive Guide to Planning a New Content Initiative


A simple, 10-step guide to get your strategy defined, your team ready, and your new content initiative launched...the right way.

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In today’s noisy digital world, it’s more important than ever that marketers have a well-defined strategy for each content initiative. At DivvyHQ, we work closely with many of our customers to help them think through their strategy, as well as the realities of what it will take for them to execute successfully and sustainably.


Our latest eBook gives your team a springboard for building and maintaining a content marketing initiative while providing ideas for getting your team organized so you can plan, produce and publish like a pro.


Before you and your team get too deep into the weeds of execution, please spend some time with this ebook to ensure your new initiative is set up for success. We dig deep into such topics as:


  • Defining the core mission of your content initiative
  • Identifying a focused target audience
  • How to sustain your initiative (not run out of ideas)
  • Strategies for content distribution and promotion
  • Measuring your team and content performance


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