It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Not only can it eliminate tedious manual work, saving time and resources, but it can also enable smarter marketing as well.
Automation powered by AI is already being used extensively by marketers. In a survey, 61% of marketers said AI was the most critical element of their data strategy. And many top-tier brands have leveraged AI to deliver better content to their audience. Netflix saved $1 billion by using AI for its personalized recommendations.
Yet many companies haven’t executed it within their content operation. According to the Economist Intelligence Unit (EIU) survey, 44% of businesses are worried that delaying AI implementation will put them at risk of losing market share to disrupters.
Why use AI in Content Automation
AI can aid in content ideation, facilitate content creation, its publishing and distribution, and analysis of the content’s performance. It’s all possible now, thanks to technologically advanced tools, including content marketing software platforms.
It can boost productivity, make your content plan more efficient, and enable better communication and transparency. Content marketing is evolving, and to maintain a competitive advantage, you’ll benefit from embracing AI and content automation.
Content Automation and AI in Action
What can you really do with content automation? Each mar-tech platform has different features and capabilities, but here are some key use cases to consider and how they benefit content marketing.
Improving Your Content Strategy
When crafting a kickass content strategy and editorial plan, it’s vital to look at both third-party data (ex: Google Trends) and your historical data to forecast what might perform the best in the future. By understanding the content you currently have and your audience’s response to it, data can guide changes and improvements to your strategy on the fly.
Data can also provide a more thorough definition of your buyer personas, meaning you know what your market most wants from you, where they are likely to seek that information, and when they’ll most likely be looking for it.
You can speed this process up by using automation for content analytics. Data analysis is time consuming; AI speeds up the process of aggregating data, analyzing results and surfacing recommendations, instead of you spending hours trying to do it yourself (or not doing it at all because you don’t have time).
Enhanced Content Marketing Plans
An essential aspect of your content planning is generating content ideas. These are often based on popular topics, timely occurrences, and relevant keywords. This information has to be accurate for you to engage an audience and drive traffic to your website.
It’s possible to use AI to help with this. Platforms that identify trending topics, emerging keywords, and other metrics related to popular content are readily available and inexpensive (ex: BuzzSumo). There are also new tools that will audit your content and provide recommendations on where to promote it.
You can also use AI platforms that leverage natural language processing to edit your content, catching errors, as well as providing you analysis on the content’s structure, readability, and consistency.
Creating Content More Efficiently
While it is possible to use automation to generate content, the better use for it is to help with content workflows for more efficient creation processes. If you have a content workflow, how easy is it to follow? Are there often hurdles related to communication and schedules?
Automation and AI can improve these hurdles. With automated production workflows, your team will work productively and find it easier to collaborate. Use automation for the creation of tasks, assignment of tasks, production schedules, and more.
Promoting and Distributing Content more Effectively
Content is only effective in attracting buyers if it’s properly distributed. This distribution also needs a strategy and some help from AI. Simply posting your original content to your social media profiles isn’t enough. And if you do this manually, you are likely to spend way too much time on social media management.
By using automated tools, you can easily schedule your content posts from your content marketing platform. These scheduled posts will also show up on your content calendar, so you know exactly what campaigns your supporting and promoting.
With the right platform, you can also automate any tasks related to distribution. Those tasks may refer to the copy itself, imagery, tracking codes, and more.
By using automation, you can streamline the entire social media management process for your organization. And when it’s connected to your content calendar, you’ll also have a central hub that updates you on the progress of any content project.
Once you have this workflow automated, AI can assist you once again in the analysis part. AI will aggregate your social media metrics, giving you clear insights into what content was successful and which social media platforms are the most vital to your audience.
Content distribution should be an omnichannel approach. Social media isn’t the only way to disperse content. Web push notifications could be another channel to consider. These involve the use of AI, too, and help you target the right audience for your content. This will, in turn, drive more traffic to your blog and website.
Personalize Conversations with Chatbots
Chatbots are another interesting use of AI and content automation. By using chatbots, you can support your sales and customer service teams, as well as leveraging them to distribute the right content at the right moment. You can promote content on request by sending messages to responses of customer inquiries or comments.
Chatbots give you an additional opportunity to start a conversation with customers without requiring more staff. Your chatbot can serve as the always-available, first connection to learning more about your brand and can quickly respond to common questions from current customers.
It’s clear that content marketing has become more and more influenced by technology. And that’s not a bad thing. It could revolutionize how you work, saving you time, effort, and money. While AI and content automation are wonderful to leverage, remember they are tools for real content marketers to use.
It all starts with making the right choice when it comes to your platform. Compare features and functionality to ensure it’s the best fit for your team. Why not try DivvyHQ for free today and see where it can take you?