Easy—a word every content marketer longs to hear! Content marketing is a complex discipline after all, so if there’s a way to simplify workflows and processes, you’re probably all in.
One of the best ways to do this is with content automation. And content automation is easy with the right platform.
With the rise in desire for content automation, there is an abundance of options. And many marketers are planning to increase their budget for automation. A recent Demand Gen Report identifies this trend for 63% of marketers.
But how will you execute content automation? And what do you need to look for in a content marketing software platform?
First, let’s start with some basics.
What Is Content Automation?
Content automation is the process of using technology to automate certain parts of a content production process. With the ability to automate some of the day-to-day tasks, your content team can focus on creativity, velocity, your content strategy, and measuring content marketing efforts.
When you have the ability to streamline repetitive tasks, your team won’t feel so bogged down with the logistics. This enables a well-oiled content marketing machine.
There are tremendous benefits stemming from content automation, including:
- Saving time
- Reducing costs
- Improving velocity
- Improving accountability
- Inspiring creativity
- Generating more qualified leads
- Cultivating a better social media presence
- Happier creatives
So, it certainly makes sense to implement content automation into your process, no matter the size of your team. But how do you choose the right one?
Choosing the Right Content Automation Technology
As noted, your options for content automation are vast. But not every platform is the same. Features and functionality will vary. Here’s a comprehensive guide to help you make the best choice.
Content automation is essential to any size business. It’s very helpful when you have a small team, so that they can get more done. But it’s equally advantageous on the enterprise level because it enables better workflows. No matter your size, however, you need to ensure the tool can scale.
It needs to grow with you, or if you are already a healthy size team, then it needs to work across multiple teams.
Define Your Must Haves
When looking for the ideal software, create a list of must-haves for content automation. What do you need to be able to automate?
The most often automated activities in content marketing are publishing and posting. Once your content is complete, you have to share it with the world by publishing it on your website and publishing it on social media sites. So you need a system that integrates with these other platforms.
Further, you may want features like automated notifications. For example, if you’re using a content calendar (which you absolutely should!), changes or additions to the calendar need to be communicated. Instead of using email, automated notifications make things much simpler.
Consider Your Budget
With any technology, there is a cost. However, you may be able to reduce certain labor costs with automation, so you should keep this in mind. Pricing for content automation tools is all over the place and is impacted by features and number of users.
Your goal is to find something that is affordable but also works for your content team. It’s an investment in the future of your content marketing, so contemplate the ROI you’ll get back when you are determining your budget.
The whole point of using technology is to help your content team. With the right platform, content automation should be easy breezy. If you have to jump through too many hoops or feel that the learning curb is too steep, it’s probably not the right system for you.
Look for content automation tools that were designed by content marketers for content marketers. They know your challenges and needs and construct platforms accordingly.
User friendliness is the biggest consideration when it comes to making content automation and content workflows easy. Otherwise, you’ll be stuck with an expensive platform that no one wants to use.
Test Drive Each Platform
After you have narrowed down your options, it’s time to do a test drive of each platform. At DivvyHQ, we offer a free 14-day trial so you can decide if it’s the right fit for you. You need to be able to explore the software and understand how it enables content automation.
By engaging with the system and setting up a few activities, you’ll know if it can meet the needs of your team and really improve content planning, collaboration, and more.
What Makes Content Automation Easy?
So, you’ve done the work to find the best content automation platform. But what actually makes content automation easy? How will that platform transform your processes and deliver better efficiency and productivity?
Do you use consistent workflows for your content production? Then being able to automate production workflows is a must for easy. Create a template for your workflows so you can automate assignments, creating tasks, production schedules, and more.
Your content calendar is your hub. It’s where every project lives and breathes. They are absolutely essential to your content marketing. So with automation features, they take a lot off your team’s plate. By automating formatting, updating, and distributing on your content calendar, everyone stays connected and informed.
Content Publishing and Social Media Posting
It’s so much easier when technology does the publishing and posting for you. These are tedious activities that can be simplified. You’ll be able to connect to your CMS plus your social media platforms. When content is ready to go, publishing and posting are carried out quickly and conveniently.
Notifications and Reminders
When you work across teams and have many stakeholders to consider, it’s important to communicate. If you are drowning in emails right now, then automating notifications and reminders through your content marketing software is a must for easy. Keep everybody abreast of what’s going on and get the responses or approvals you need faster.
Make Content Automation Easy Today
It’s time to harness the power of content automation. Explore how DivvyHQ makes it easy by booking a demo.