#CMWorld 2017 Preview: Speakers, DivvyHQ Booth & More

 In Content Marketing, Divvy News & Events, Editorial Planning

It’s one of those good news, bad news scenarios when #CMWorld rolls around. It means our beloved summer is coming to a close, but our favorite annual event has arrived.

It’s all the more reason to join us at Content Marketing World 2017; say “buh-bye” to summer with a bang! This year is promising to be an epic #CMWorld with some new heavy-hitter keynotes, nearly 40 topical tracks to choose from, breakout sessions, workshops, and a bunch of big announcements from the DivvyHQ team. Here’s a teaser…

The DivvyHQ team will be on site ready to talk shop, discuss your content planning challenges, and even give free software demos to those that are interested. We’ll also be hosting a scavenger hunt alongside SnapApp, with some killer prizes for a few lucky winners. Stop by booth #34 to join the fun, chat, or learn more about DivvyHQ.

As last year’s Audience Choice Award Winner for top content creation, workflow and experience platform, we’re waiting with baited breath on this year’s results.

But, enough about us.

As passionate content nerds, we’re just as excited as everybody else about the incredible speakers on hand this year. Without further ado, here are 7 must-see sessions at this year’s #CMWorld.

Robert Rose: “Becoming an Audience Company: Moving Beyond Media in a Post-digital World

Date: September 6, 2017
Time: 4:35 pm – 5:00 pm
Location: Exhibit Hall B

“We’ve spent the last 80 years watching media companies measure the consumption of media and valuing their audiences as the standard of that measurement. As product companies, we mimicked this. We’ve spent the last 17 years in digital measuring the consumption of media as a value for our marketing. Those days are over.”

Robert Rose, Chief Strategy Advisor, Content Marketing Institute

Jay Acunzo: “Be The Exception: How Brilliant Marketers Find and Follow What Makes Their Stories Different in a World Full of Average Content

Date: September 6, 2017
Time: 8:55-9:25 am
Location: Exhibit Hall B

“We’ve practiced the best practices. We’ve tried the tried-and-true. But deep down, we have this creeping feeling our content is slightly better at best and copying competitors at worst. Noise competing with similar noise. What if we could break from all that?”

Jay Acunzo, Host, Unthinkable Podcast  

Ian Cleary: “Content Marketing Tools and Technical Tips to Optimize Results

Date: September 6, 2017
Time: 1:45 – 2:30 pm
Location: BrightEdge Stage

“Taking advantage of the best tools and technology can deliver improved results for your content marketing efforts and reduce the time spent on it. Get a list of technical tips to optimize results and tools that you really need to be using.”

Ian Cleary, Founder, Razor Social

Adele Revella: “Building a Strategy With Insight Into Your Buyer Persona’s Decision Mindset

Date: September 6, 2017
Time: 1:45 – 2:30 pm
Location: Room 25

“It’s almost like cheating. Once you know the truth about what causes buyers to consider a solution like yours, plus how and why they decide which one is best, you are only a few steps from an engaging content strategy. This session explains how you can develop a plan that answers your buyers’ desire for useful, inspiring information.”

Adele Revella, CEO, Buyer Persona Institute

Ann Handley: “Writing Secrets from Productive and Prolific Writers (The Jerks!): How to Create Better Content When No One Has Enough Time

Date:  September 7, 2017
Time: 10:00 – 10:45 am
Location: Jr. Ballroom A

“Now-You is attending CMW ’17 to arm Future-You for 2018 success. So let’s inventory our situation, shall we? Now-You knows that we’re in a new age of content marketing, where content quality beats quantity. Can we sing Hallelujah!? Now-You shouts it out: “HALLELUJAH!” Now-You knows that you can’t expect results if you just write real, real good. With grammar that’s as terrible as that last sentence, and without any regard for an authentic, engaging tone of voice and quality copy and all the things that inspire people to love you. (And all the things that inspire your writing soul.)”

Ann Handley, Head of Content, MarketingProfs

David Beebe: “Brands as Storytellers: Everything Brands Need to Know About Launching a Global Content Studio

Date: September 7, 2017
Time: 3:10 – 3:55 pm
Location: Room 25

“In this session, two time Emmy Award-winning Producer and Content Marketing Leader David Beebe, who AdWeek declared a “Branded Content Master who Makes it OK to Love Marketing” and AdAge named a “40 under 40 Forward Thinker in Marketing” will take you inside the inner workings of the changing media landscape, explain why brands are launching their own content studios, and the different models, types of content, processes, who to hire, content ROI, and how to build and scale a global team around the world dealing with different languages and cultural considerations.”

David Beebe, CEO, ContentDecoded

Heidi Cohen: “How to Create Interactive Content That Cuts Through the Noise to Pull Prospects Into Your Funnel

Date: September 5, 2017
Time: 1:00 – 4:00 pm
Location: Room 25C

“Is your business vulnerable because your investment in high quality content yields lackluster results? Not sure how to break through the avalanche of competitive information? No problem!

We’ll show you how to fix those problems by tapping into the power of digital media to engage prospects with interactive content.”

Heidi Cohen, Chief Content Officer, Actionable Marketing Guide

You Don’t Have to Wait for CMW

Can’t wait for #CMWorld next week to get strategic input and advice? You can download our latest eBook today; The Future-proof Guide to Content Marketing Strategy.

In it, you’ll learn how to go from hectic to ahead of the curve!

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