(eBook) The Future-Proof Guide to Content Marketing Strategy
The days of three-martini lunches in marketing have long since vanished. In their place, we’re facing a stiff hangover from our daily information and content overload.
As you already know, content is changing at light speed. Real-time social media sites like Snapchat are eating up our free time, while podcasts, audiobooks, virtual-reality gaming and online degrees are supplanting more traditional entertainment, learning institutions and traditional ways of getting information.
For marketers, this means the bar is rising constantly. Our customers have come to expect the same real-time answers, experiences, and services they get from the likes of Netflix, Uber, or even food delivery services like GrubHub.
Which means the time to future-proof your content marketing strategy and elevate your sophistication is now. With the speed of change, getting ahead isn’t a nice-to-have, it’s a must-do in order to survive future competition.
That’s why we tapped 12 leading content pros in our latest eBook, The Future-Proof Guide to Content Marketing Strategy, to help marketers like you go from hectic to ahead of the curve.
In it, these leading thinkers discuss how to:
- Lay the groundwork for content marketing impact
- Create a solid, strategic foundation for content publishing
- Plan for future distribution & promotional tactics
- Measure content effectiveness to help your company evolve
Below is a sample of their contributions. To get the full scoop, you can download the eBook here.I like to use a framework that triangulates how I can best serve customers. @robert_rose Click To Tweet
Chief Strategist, Content Marketing Institute
CEO & B2B Marketing Strategist, Marketing Interactions
Senior Marketing Consultant, Relentless Pursuit
Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA, LinkedIn
President, The Content Wrangler
Chief Marketing Technologist, CCP Digital & Author of Wiley’s, Digital Sense.
VP of Marketing, Content Marketing Institute
Leader – Content Marketing & Strategy :: Global eTransformation, 3M
Founder, Marketing Insider Group
Content Marketing Leader, GE Digital
Co-Founder & Strategic Director, Orbit Media Studios, Inc.
Content Strategy Lead – Customer Storytelling, SAP
Are you ready to future-proof your content marketing strategy?
Download the full eBook to get advice, future-proof content marketing strategies, and tools to help you thrive in the coming era of content.