My Favorite Content Marketing Video: Thanksgiving Edition

First off, on behalf of the entire DivvyHQ team, I’d like to give thanks to all our customers, subscribers and all the rest of you content nerds out there for being a part of our journey over the past 5+ years. We love working with you, engaging with you and helping you to be and create valuable assets for your respective companies.

On that note, I bring you the Thanksgiving edition of our series, My Favorite Content Marketing Video!

Are You a Turketarian? 

This week’s video is part of a fun campaign produced by Butterball and Y&R Chicago in 2014 to showcase their wide range of turkey products. According to a release on WashingtonTimes.com, the Butterball corporate marketing team “interviewed 1,000 consumers about how they feel about turkey. Turkey lovers fell into two camps: those that prefer turkey as their main protein of choice and those who are more driven by health benefits.”

The resulting integrated campaign included a variety of web, social and video content assets and has served Butterball well each November, as well as each June for National Turkey Lovers’ Month. Ok, enough context…time to gobble!

Meet the Turketarians

Series Recap

At the end of each post, we’ll provide a recap list of all videos in the series.

A new favorite video post will be published every Friday until we run out of video submissions. If you’re reading this and have a favorite video that we should consider for the series, please submit it via our contact form and tell us why it was so valuable to you.

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