New eBook: The Easy-as-Pie Guide to Content Planning

Have you ever been sitting in a meeting, staring at a jam-packed whiteboard full of process diagrams and content to-dos and asked, “Are we making this a lot harder than it needs to be?”

You’re not alone.

Marketers around the globe are in a constant struggle to create more, deliver more, generate more, analyze more….MORE MORE MORE! The frantic pace of today’s marketing world has changed immensely since the dawn of the internet. Technology has fundamentally changed the way we interact with people and brands. Content has quickly become the most effective medium for customer engagement.

According to the Content Marketing Institute, 76% of B2B and 77% of B2C marketers plan on creating more content in 2016 than they did in 2015. To execute on those plans, content teams are growing. New strategies are being developed. And inevitably, the entire content process seems to be getting bigger and more complicated.

Does Content Planning Have to Be Hard?

No, it doesn’t. Many of today’s top marketers and brands have figured out how to keep content planning easy as pie, and with the help of TopRank Marketing, we’ve packaged those recipes into a new, mouth-watering ebook. Want a taste?

Joe Pulizzi – Founder – Content Marketing Institute
“For a successful content mission, include target, delivery & outcome.” @joepulizzi tweet this

Lee Odden – CEO – TopRank Marketing
“Identify customer content favorites & plan content designed to satisfy them.” @leeodden
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Amy Higgins – Head of Content Marketing – ZOZI
“Measure the success of your content by understanding how it all links together.” @amywhiggins
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Jeff Julian – Chief Marketing Officer – AJi Software
“Determine audience goals & use content to help guide them to a resolution.” @jjulian
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Kevin Hunt – Manager, Corporate Social Media – General Mills
“Understand content cadence by tracking social posts & surveying your audience.” @kevin_hunt
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Juntae Delane – Digital Brand Manager – University of Southern California
“Pay close attention to your content analytics to see what works best.” @JuntaeDeLane
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Ann Handley – Chief Content Officer – MarketingProfs
“For a good content recipe: mix empathy, inspiration, and usefulness.” @annhandley tweet this

Jay Baer – President – Convince & Convert
“To increase your content potential, include video whenever possible.” @jaybaer tweet this

Jay Acunzo – VP – NextView Ventures
“To organize and motivate people, discuss content you admire with your teams.” @jayacunzo tweet this

Carlos Abler – Leader, Content Marketing & Strategy – 3M
“To streamline your content process, ensure you are not working in a silo.” @Carlos_Abler tweet this

Brody Dorland – Founder – DivvyHQ
“Confirm your content’s purpose by completing a one-page strategy guide.” @brodydorland
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Celia Brown – Senior Director, Content Strategy & Marketing – SAP
“To keep your team in sync, use planning sessions & editorial calendars.” @celiabrown
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Chris Moody – Content Marketing Leader – GE Digital
“Learn your content’s impact by focusing on the insights, not just the data.” @cnmoody
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Heidi Cohen – President – Riverside Marketing Strategies
“Align with your audience by updating content questions based on context.” @heidicohen
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Cory Edwards – Director, Social Media & Content Marketing, Adobe
“Improve results by aligning content w/ what performance metrics tell you.” @coryedwards
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Claudine Bianchi – CMO – ClickSoftware
“Measuring engagement is an easy way to tell if content is having impact.” @claudinesview
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Jason Miller – Global Content Marketing Leader – LinkedIn
“Find commonalities around content topics by creating a #wordcloud.” @JasonMillerCA
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Mark Schaefer – Author & Executive Director, Schaefer Marketing Solutions
“To stand out, look at what’s NOT represented in popular topics.” @markwschaefer
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Hungry for the Main Course?

Get the eBook Now!

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