4 Tips to Guarantee Your Content Marketing Connects
In today’s marketplace, content marketing strategies are all the rage. They’ve become a must-have for companies across the globe. Many such strategies focus on the content itself — and the brand’s ability to develop creative and compelling media — and use trendy new tools to deliver it.
Yet the only thing worse than the absence of a content marketing strategy is the implementation of one that misses the mark. Unfortunately, plenty of these strategies are just flushing money down the marketing toilet.
According to a recent report by the CMO Council, only 12 percent of marketers believe they have an effective content marketing strategy. Of the six reasons given for a lack of effectiveness, five involve either the right message hitting the wrong audience or just the opposite. The most successful marketers understand that even good content falls flat in the wrong hands.
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