The A-to-Z Guide to Customer Segmentation
With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content [...]
With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content [...]
Quick dating tip: When on a first date, you should probably avoid trying to pry every detail of someone's life out of them. The same applies to marketing. No one likes filling out a form that is [...]
If you could build the perfect SEO content writing software, what features would it include? Does that perfect tool already exist today? Sorry to burst your bubble, but the answer is likely... [...]
POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can [...]
Are you guilty of creating one-size-fits-all content? If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual [...]
To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion. Study after study paints a clear picture that brand storytelling is the ideal method for [...]
In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're [...]
If you feel like you’re always running out of blog content ideas, you might be suffering from a case of content burnout. Here’s some guidance from Prafull Sharma, Founder of Leadspanda.com, on [...]
What does your brand’s post-pandemic content strategy look like? It’s time to emerge from the COVID-19 pandemic with a vision to take your brand forward in the post-COVID reality. Here are some [...]
Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same. B2B companies have to truly [...]