“Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today.
Another likely contributor to this problem is a lack of understanding (on the part of content producers) about how our brains process information.
That’s where visuals in your content come into play. You can’t go right for the neocortex and expect good results; you have to catch the attention of the primitive brain first.
Read the full article here.
Much like our beloved Kansas City Royals, who improved their game significantly with speed around the bases, our development team has been working hard to improve the speed and performance of your DivvyHQ experience so that you can plan and produce faster than ever before. More specifically, our higher-volume customers who produce upwards of 500 to 1000 content items per month helped us to identify load-time issues in our calendar interface. Come Monday evening, November 16th, users should see a significant improvement in the load speed of the DivvyHQ calendar.
A Few Caveats
Scheduled Downtime for this Release
This improvement required us to make several significant changes to the way your content, campaign and production-task data is packaged and rendered within the DivvyHQ calendar. In order for us to release these changes, we are estimating that DivvyHQ will be unavailable for approximately 5 hours on Monday night, November 16th from 8 p.m. to 1 a.m. CST (show in your timezone). We realize that this may not be a convenient time for all customers, but the performance benefits will surely outweigh the downtime. Continue reading
Between these stressful ALCS games (Go Royals!), DivvyHQ’s co-founder, Brock Stechman, shared some fundamental attributes they look for to build an executive-level team including perseverance, excellence, positivity, diversity and cultural fit. To learn more about how to assemble your dream team, see the full article on Entreprenuer.com.
Everyday here at DivvyHQ, we get to talk with companies who are all over the map as far as their content marketing maturity. Some are pros and they just need a streamlined tool to keep their team efficient. Others are just getting started with the transition from traditional marketing/advertising to our new customer-controlled, digital world.
When I get a chance to work with customers one-on-one, several best practices tend to come up consistently. These might be old-hat to some, but it never hurts to be reminded of some of these all-too-important aspects of effective content marketing.
1. Know Thy Audience
DivvyHQ Co-Founder, Brody Dorland, recently sat down to talk shop with David Pembroke, founder of contentgroup, an Australian content marketing agency, and host of InTransition, a podcast that explores the practice of content marketing in government.
Among all companies with documented content strategies, only 36 percent say their content marketing is “very effective” or “extremely effective.” That means 64 percent are sitting somewhere, scratching their heads and wondering, what are we doing wrong?
Documenting your content strategy is great, but it’s not everything. Many documented content strategies don’t work because they’re not built around the company’s audience. An effective content strategy is audience centric – it literally needs to begin, keep coming back to, and end with the audience.
How can this be done? Fathom, a digital marketing agency in Cleveland, OH has experience moving from channel-focused marketing to an audience-focused plan.
“Fathom has a great history of execution at the channel (SEO, PPC) level,” said Jeff Hermann, Fathom’s Chief Revenue Officer. “To fulfill Fathom’s own growth strategy, and to drive our clients’ growth strategies, we must take an audience first mindset.”
Here’s how to do it… Continue reading
The Amazing Support Show
Ladies and gentlemen! Boys and girls! Step right up as we introduce you to the most amazing support site of all time! DivvyHQ proudly presents the eighth wonder of the internet world: Help.DivvyHQ.com. Please take your seats and direct your eyes to… Continue reading
Everyday, companies walk through our virtual front door with gruesome tales of how their current process (or lack there of) is failing them. One company told us how they wasted $20,000 due to a duplication in video production. Two of their US-based marketing teams (siloed by geographic market) use separate advertising agencies, and they unknowingly created the same video.
Another company told us about one of their engineers who became irate after having to do five separate video interviews in preparation for a new product launch. The different silos within his company obviously weren’t collaborating, so he had to give the same interview 5 times. I’d be peeved too.
These types of situations happen everyday in large, siloed companies. Many probably go unnoticed until a curious controller in the accounting department raises a red flag. Having a “Chief Content Officer” at the helm to keep tabs on everything that’s being produced across an organization is a good first step. Another smart move is implementing a solution like DivvyHQ to be your company’s shared hub for all content planning and production.
Ask yourself a few questions…
Before the holidays, Brody Dorland, DivvyHQ Co-Founder, did a fun interview for the Midwest Marketing Podcast, hosted by Jeff Julian of Aji Software. Repost coming atcha!
Originally posted here: http://ajisoftware.com/Media/MidwestMarketing/03-BrodyDorland
Show Description: This week our guest is Brody Dorland of DivvyHQ. He is a marketer, web content guru, and entrepreneur based out of Kansas City with an amazing online service built to provide tools for content planning. Brody has an extensive understanding of content marketing and ways to solve many of the problems business face when planning content. During this episode, Jeff Julian and Brody discuss DivvyHQ, content strategy, and content planning. We look forward to having Brody on future shows.
Listen to the episode below or subscribe via iTunes or Stitcher. Continue reading