Are you riding a Hair Raiser of a roller coaster when it comes to content creation? Is every day a Wonky Walk at work — where your editorial calendar is becoming more complex, your deadlines are overlapping and your content mix expanding? It’s an all too common theme we hear as more companies crank up their content marketing efforts – but not necessarily their staff levels! Organization and efficiency are crucial. It’s a Tango Train to crazy – if you don’t have the right tools.
Less than two weeks ago, we gathered in the conference lobby of the Loews Hotel in Atlanta to share some snarky themed cake and bid farewell to fellow Confab attendees. My favorite cake-topper was “All of our audiences are important.” A variation of the theme, “to honor all is to honor none.” “Make us 1st on Google” and “Let’s add a carousel” also gave me a giggle!
I’m not sure how it works. But turning those uber-maddening comments you hear at work into birthday cakes – somehow blows it out the other side – and makes the madness melt away for a moment.
Which cake reached out and tickled your funny bone the most? Or conversely, which cake theme was so on-target and close to home, you wanted to take a photo and send it to all of your colleagues!
Since I talk with lots of Divvy customers each day, I thought it might be good to make those conversations even more productive (and fun) by asking a few additional questions. I started doing this last month. The first question was product-related, to help us understand how we can add value for our customers. The second question was just for fun, to learn more about their personal interests. Hey… while I’m at it, why not turn their answers into a monthly blog series?
Introducing: Divvy Bits – A little bit of product insight, a little bit of fun.
This Saturday night, November 1st, USA “falls back” an hour for Daylight Savings. At this time, DivvyHQ does not compensate for the Daylight Savings time change. What this means is that your existing content and production deadlines also fall back an hour. For example: Let’s say you have a recurring Twitter post scheduled for 10 a.m. every weekday. On Monday, November 3rd, that deadline will now display as 9 a.m. Continue reading
I’m writing this from Big Kansas City, a great conference for entrepreneurs put on by Silicon Prairie News. When I walked into the venue this morning, I noticed something large sitting on the speaking stage, covered with a black sheet. As the MC announced the second speaker, Mike Johnson of MikesLessons.com walked on stage and immediately removed the sheet from the conspicuous mass. Under the sheet was a drum set, and he sat down and started into a sweet drum solo.
Now let me back up a few decades…I am a former drummer. One of my fondest memories from high school includes me and my snare drum leading the Shawnee Mission West Marching Band down the streets of downtown London for the New Years Day parade of 1994.
Needless to say, I was enamored with Mike’s intro. As he got into the meat of his presentation, I was equally enamored with one of his main points. Specifically, his bullet point read, “Show them the light.” Continue reading
“What’s the big story today?” That’s what a former TV News Director of mine used to say when walking into my newsroom each day. The staff of reporters, producers and anchors would say what we thought was important for people to know. But the answer was usually No, No… and No. The answer was ALWAYS not necessarily what people need to know… but what people want to know. There’s a difference. There’s a correlation here to content marketing for companies. There’s a way to give people what they want… AND what your company needs them to know. Otherwise, they will tune out in…3 …2 …1.
After months of hard work, I’m very happy to officially announce the launch of our Facebook and Twitter publishing integrations! Along with these new features, we’ve also completed the 2.0 version of our content import tool, which allows marketers and content teams to get existing, spreadsheet-based editorial calendars uploaded easily into the platform.
A Little Perspective
Our focus has always been to solve the challenges of managing content planning and production workflow, but our customers have continually asked us to extend DivvyHQ’s functionality into direct publishing to various social channels and digital platforms. We have listened and are excited to give marketers and community managers (across the globe) the publishing capabilities they want, along with the upfront planning and approval workflow tools, on which many social media management platforms fall short.
To support the launch of these new features, we’ve created video demos to show you how to set up and use each feature. Ready for a closer look? Continue reading
In a recent interview with a tech writer, I was posed a great question that brought back all sorts of memories from past lives (careers). The question:
What sort of bottlenecks are most common in content marketing initiatives/projects?
It’s hard to forget past situations where I was responsible to get something done with a hard deadline, but some bottleneck (normally someone) significantly reduced my ability to be successful. What can you do? The ball is in someone else’s court. You have no control. As the deadline gets closer, you start pitting out your shirt. I remember sitting at my desk, feeling paralyzed, thinking to myself…I might be fired because of a flawed process that I had no part in designing.
“Our customers love us and the feeling is mutual.” – FrontPoint Security. That statement alone makes it very obvious to us here at Divvy, that FrontPoint would be a great company to have watching over you. Their approach to customer experience is pretty much the same as ours, which is probably why we’ve gotten to know (and get along so well with) the FrontPoint content marketing team.
We might not be a customer of FrontPoint Security, but there is love between us. We share a common approach to how we interact with our customers, and it’s that commonality that has created such a great partnership. From a client feedback and engagement perspective, FrontPoint Security has been a perfect client for us. As we’ve developed Divvy 2.0, and continued to improve it after its launch, FrontPoint’s content marketing team and Jamie Botzer in particular (FrontPoint’s Social Content Manager) has been there – providing feedback, feature requests and a sense of security… that we are doing things right with our product. They also do one heck of job with their content marketing.
Put all that together and that is why FrontPoint Security is our Divvy’r of the Month. Let’s take a look at their approach to customer engagement, and how content marketing has helped them take the lead in a very competitive market. Continue reading