Thanks to the Divvy client community, our product has evolved and is now growing its enterprise wings. But our team is looking to improve upon more than just our product offering. As Divvy grows, so does our need and ability to support you. So tell us. What improved customer support and product-help options would you like to see made available? Continue reading
A Big Thank You and Happy Thanksgiving to All of You…
Enjoy the Break, the Bird and the Time Off!
The team at DivvyHQ hopes you are fortunate enough to get a few days off over the Thanksgiving break. We will undoubtedly try to fit in some work during the break. However, when it comes to sitting down to a meal with family and friends, we’re all in. We hope you can do the same. Just remember though, try to share the gravy.
Confab Higher Ed brought together an international group of content practitioners from junior colleges, state colleges and ivy league institutions to discuss their mutual challenges and wins, and their mutual disgust for committees and silos. By the end of the convention, revelers were saturated with knowledge, inspiration (some, a little perspiration), and a broader network to help them conquer Higher Ed content strategy and marketing challenges. Here are some highlights from Atlanta. Continue reading
The DivvyHQ product has grown significantly in capabilities and offerings over the last year and we (and you) will see our biggest update with Divvy 2.0, around the new year. All of the updates in our product’s past and future have had one main group of contributors–OUR CLIENTS!
Our Clients Are Smart!
You, our smart content marketing Divvy’rs have been a constant and outstanding resource for this product and we would like to start highlighting some of you. Our first Divvy’r of the Month is Fernando Teofilo with StepValue, from Lisbon, Portugal. Let’s take a closer look at their company, and how they helped make Divvy better. Continue reading
It’s conference season and the DivvyHQ crew has been living out of our suitcases the past few months. We recently attended the Digital Pulse/Inbound Marketing Summit (IMS) in Boston, where our willpower always goes out the window and we embarrassingly stuff ourselves with as much Dunkin’ Donuts and seafood as humanly possible.
IMS is a gathering of some of the top digital marketing minds in the country, and this year DivvyHQ was a proud sponsor. At these conferences we meet with a lot of marketers who are trying to get their organizations to become better content producers. We frequently get asked what’s the “secret sauce” to how their team can become more efficient content powerhouses. Thanks to Butch Stearns, Chief Customer Officer of The Pulse Network TV, our very own Brody Dorland got a chance to answer these common questions and shed some light on how any company can produce great content more consistently.
Brody’s ”My5″ Tips on Restructuring Your Organization for Content Marketing Success Continue reading
As mentioned back in July, the Next Chapter of DivvyHQ is in progress. Have you seen our new website? It’s a very exciting time for us considering our platform is helping some of the largest brands on earth address major challenges that our content-centric, digital world has created. Our excitement increased even more last week with the news of Compendium, another content marketing software provider, getting purchased by Oracle.
All companies (big and small) are struggling with content. Our product eases much of that pain and our customers are telling us that we’re on the right path. Now we just need to keep growing and evolving. Today, I’d like to officially announce two big changes to our offering that will require some consideration on your part. Continue reading
The DivvyHQ crew is hitting the tradeshow circuit pretty hard this quarter! As part of our sponsorships at each show, we have several free passes and promo codes to pass on to our customers and community. Take a look at the list below, and if you’re interested in attending any of these shows for free or getting a promo code, click the big orange button below.
- Digital Pulse / Inbound Marketing Summit - Boston, MA – October 16-17, 2013 - We have 4 FREE PASSES for this event (first come, first to go for free)!
- Social Brand Forum - Coralville, IA – October 24-25, 2013 - Click the button below and we’ll send you a promo code for $100 off your conference registration!
- Confab Higher Ed 2013 - Atlanta, GA – November 11-12, 2013 - Click the button below and we’ll send you a promo code for $100 off your conference registration!
- SMX Social Media Marketing 2013 - Las Vegas, NV – November 20-21, 2013 – Click the link below and we’ll send you a promo code for 10% off your all-access conference pass!
It “Pays” to know DivvyHQ!
Let us know which show you would like to attend by clicking the button above. If you’re already planning on attending any of these, definitely let us know in the comments below. We’d love to meet you in person and shower you with Divvy swag! Oh, and we’ll give you a sneak peak of DivvyHQ 2.0 as well!
See You There?
Editor’s Note: John Stevenson, one of our guest bloggers, originally posted this article on his blog, but we thought it was so good, we asked if he would be willing to share it with the DivvyHQ community. Thanks John!
If you want to command premium pricing and fees, better stories can help.
New York Times Magazine columnist Rob Walker did a fascinating feature a few years ago on what makes one object more valuable than another.
He questioned things like what makes one pair of boots more valuable than another if they both deliver on the functional basics of comfort and protection? Why does one coffeemaker cost so much more than another if they both create essentially the same output: a cup of coffee?
Walker found that it is not the objects themselves, but the context, or the provenance as they call it on the popular PBS series “Antiques Road Show.” The stories that surround the objects are what generate value. The value isn’t contained in the objects themselves, but in the story or the meaning that the objects represent to the owner.
Walker decided to capture some hard data on the subject. He began buying random, worthless, or low-value objects at thrift shops. The cost of the objects ranged from one to four dollars. An old hammer. A ceramic bowl. A plastic basket. They all had little or no intrinsic worth.
Walker then asked different writers to each write a short story that contained one of the objects. The stories helped to place them in a human context, to give them new meaning. When he put them up for sale on eBay, along with their stories, the results were astonishing. Continue reading
This past week, Brock Stechman and myself did a follow-up interview on the Entrepreneur KC Radio Show to give a little “behind-the-scenes” on our recent funding round. Click the play button below to hear about our fundraising process, why we chose to partner with Dundee Venture Capital and Digital Sandbox KC, and details on the hiring of Stacey Morse, our new VP of Business Development.
Thanks for listening!
MAJOR OVERHAUL ALERT! Back in late June, we handed one of our developers a large list of new, calendar-related feature requests. Then we locked him in a closet and told him not to come out until he’s done. He finally emerged this past week (looking a little pale), so we told him to head to the pool and we’ll take it from here.
Quick Tour of DivvyHQ’s New Editorial Calendar InterfaceCan’t see this video? Hit refresh or view it on YouTube: DivvyHQ’s New Editorial Calendar Interface.
1. Full-Width, Adaptive Layout - Much like our recent Dashboard and Content interface upgrades, we’ve rebuilt the editorial calendar interface to use the full width of your screen and adapt to whichever screen size you’re using. Continue reading