DivvyHQ is a cloud-based, content planning and production workflow tool built to help marketers and content producers get/stay organized and successfully execute demanding, complicated and content-centric marketing initiatives. Divvy’s unique functionality combines web-based calendars, content management and online collaboration to help global content teams capture content ideas, assign and schedule content projects, produce any type of content and stay on top of production deadlines.
Normally the words “social butterfly” and “computer geek” wouldn’t be used in the same sentence, but that’s Brody. Coming out of college with a degree in Journalism/Public Relations, Brody battled in the trenches of corporate marketing and advertising agencies, but then took the entrepreneurial leap in 2005 by starting his own interactive agency.
Today, Brody leads the DivvyHQ team with a heavy focus on architecting the simplest content planning tool on the market and helping organizations think, act and deliver like publishers.
Learn more about Brody on LinkedIn
Brock is a brand builder, serial entrepreneur and Co-Founder of DivvyHQ. Besides overseeing the financial and operations side of DivvyHQ, he also leverages his branding and design background to ensure DivvyHQ’s user interface and overall user experience is the most intuitive and cutting-edge content planning tool on the market.
When Brock is not at work, he is helping his two boys learn essential life lessons like how to throw a football, start a campfire and learn the names of all the Teenage Mutant Ninja Turtles.
Learn more about Brock on Linkedin
The founders of DivvyHQ come out of the digital agency world. As part of our engagements with clients, we would walk through a robust content strategy process to help them develop a roadmap for executing an integrated marketing effort that would achieve their defined goals/objectives. One of the primary deliverables of our strategy process was an editorial calendar spreadsheet that mapped out 3 to 6 months worth of content ideas (organized by vehicle/channel) with production deadlines, publish dates, content owners and other meta data. This excel file would then be handed off to clients and we would assist them as needed to “work the plan”.
After the first month or two, we would consistently run into issues with clients feeling overwhelmed and not being able to sustain the overall content planning and production effort. Certainly part of this is due to resource and organizational challenges, but another major failure was due to the editorial calendar spreadsheet format itself.
With failure after failure, we put our heads together and started thinking seriously about building a better tool that not only could be used within our agency, but also within the larger marketing industry in general. In early 2011, we began laying the foundation for the application. Brody developed the primary architecture and wireframes. Brock developed the user interface and user experience. Our beta was launched at the first Content Marketing World in September of 2011.
Since that time, DivvyHQ has been embraced not only by big brands and enterprise-level companies, but by the global marketing industry.
But the story doesn’t end there…
Each day we’re making improvements based on feedback that we receive from our customers. Our goal is to provide the simplest, yet robust, content planning and production workflow tool on the market. The next chapter of DivvyHQ has just begun.